Japanese Retailing Successes



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Code : COM0028

Year : 2004

Industry : Retailing

Region : Japan

Teaching Note:Not Available

Structured Assignment :Not Available
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Abstract: Japan, the second largest economy in the world with its huge consumer markets, has enticed many foreign retailers to start their businesses in the country. However, success in the Japanese retail markets has always been difficult for any retailer.

Even the world's biggest retailer, Wal-Mart experienced a tough time gaining ground in the Japanese retail market.

With the rising competition from bigger foreign entrants, domestic retailers in Japan have been facing a tough time sustaining themselves. Among a few successful domestic companies are Uniqlo and Beard Papa, which belongs to the Muginoho Group and sell cream puffs.

Pedagogical Objectives:

  • To discuss the retailing strategies adopted by Uniqlo and Beard Papa to succeed in the Japanese retail market.

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    Keywords : Retailing in Japan, Economic recession in Japan, Wal-Mart in Japan, Daiei, Uniglo, Market penetration in Japan, Beard Papa, The large retail store law in Japan, Marketing Strategies Case Study, Large-Scale Retail Store Location Law, Total systems control, Apparel retailing in Japan, Fast food retailing in Japan, Carrefour, Louis Vuitton, Japanese retail market

    Contents :
    » Japanese Retailing
    » Uniqlo
    » Beard Papa


    Case Introduction >>


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